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FHBM1024 Microeconomics and Macroeconomics - Assignment (Colgate Case Study)
FHBM1024 - Microeconomics & Macroeconomics
21 Pages • Essays / Projects • Year Uploaded: 2021
FHBM1024 Microeconomics and Macroeconomics - Assignment (Colgate Case Study) - Introduction of Colgate-Palmolive - Introduction of Colgate - Which market structure does the firm belongs to? Explain by applying the characteristics to prove that the particular firm falls under the market structure that you indicated - Identify 2 main fixed costs and 3 main variable costs incurred by the firm in operating the business - If the firm becomes a monopoly, identify 3 benefits generated by the monopoly. - Compare the price and other relevant information of the product / service with its two close substitutions within the same place. Present your findings in a table form - State 3 reasons why the firm can sell at a higher price / same price / lower price compared to its competitors. - From the viewpoint of the customer, discuss 3 advantages and 3 disadvantages of buying the product/service under the market structure. - Explain 3 ways how the firm can influence the consumer purchasing decision by encouraging them to buy more of their product / service. - Discuss whether your empirical findings in this research had fulfilled your expectations regarding economics theory that you had learned. (Prove with the supporting documents, if any.)
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