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The lowest of low-cost carriers: the case of AirAsia
ACT 4998 - Research in Accounting
50 Pages • Essays / Projects • Year Uploaded: 2021
By all measures AirAsia has become the preeminent low-cost carrier in Asia and one of the most successful exemplars of the low-cost model in the airline industry. Under the stewardship of its charismatic founder and CEO, Tony Fernandes, AirAsia has become one of the most awarded low-cost carriers in the Asia-Pacific and its growth trajectory has been nothing short of remarkable. From humble beginnings operating just two aircraft domestically in early 2002 as a full service domestic carrier, AirAsia (recast as a low-cost carrier – LCC) now has a fleet of some 43 aircraft, and both domestic and international operations carrying over 4.5 million passengers per annum (AirAsia Annual Report 2005)
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