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Product Innovation of Eversoft Skincare
BBDT3273 - Product Innovation
57 Pages • Essays / Projects • Year Uploaded: 2021
This report presents the proposal of a new innovative product for Eversoft skin cleanser with a launch marketing plan for the company WIPRO-UNZA (M) Sdn. Bhd. To expand its business we propose an anti contaminant face cleanser that provides an invisible protective face shield to prevent bacteria, virus, etc. From the PESTLE analysis, the new product will be greatly affected by each of the factors. The political factor which the FTA helps to reduce the duty cost which the product will have better margin. The technology advancement helps in the marketing activities and production efficiency. There is no direct competitor in the market as the idea is new and innovative which Eversoft will be the first to offer in the market.
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