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Marketing strategy of Vitagen Malaysia
ABDT 2153 - Introduction to Marketing
1 Found helpful • 9 Pages • Essays / Projects • Year Uploaded: 2021
VITAGEN is a very famous cultured milk drink in Malaysia. It is made by fermenting skimmed with many live probiotic cultures such as lactobacillus acidophilus and lactobacillus casei. ‘Be Good to Your Gut’ is slogan of VITAGEN. As the slogan, VITAGEN is very good for human digestive system. This is because these probiotic cultures reach the intestines and help to balance the good and bad bacteria for a good digestive system.
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