IBP Assessment One – Essay 2

8 Pages • Essays / Projects • Year: Pre-2021

1. The question and requirements This assessment task is to be undertaken individually. It is designed to assess your problem‐solving skills, your capacity to source and analyse relevant information and your written communication skills. Now that you have completed the empathy and wicked problem immersion phase of the subject you will notice that lectures and tutorials are moving on to issues of ideation and the framing of a business solution to address a need in the wicked problem space. The share economy company you are developing for your group assignment due at the end of the semester will leverage on the experiences of a range of existing share economy businesses. In this 2nd short essay you have the opportunity to critically assess the process whereby one such business has sought to develop its value proposition with reference to the Business Model Canvas (BMC). This is important for your own group work as through engaging with the BMC you will for example begin to see how firms match up customer segments with their value proposition, whilst also appreciating the ways that a firms cost structure relate to revenue streams, resources and key partnerships etc. You will notice as you begin to search on line for case study work to base this second essay on that there are no shortages of case studies, often in the form of blogs and other opinion pieces, which have sought to apply the BMC to Share Economy Businesses. You should feel free to tap into this existing material (always, however, with a critical eye to the veracity of the claims being made). In addition students should engage with information provided by their targeted company, along with relevant academic literature relating to the BMC and business feasibility. While there will be no writing workshops provided for this assessment, there will be discussion boards on UTS Online. The Task In your lectures and tutorials you have seen numerous examples of share economy businesses. Using one real world business1 as a case study discuss how the business model canvas approach can provide researchers with a framework for assessing the feasibility of a businesses’ design.

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