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8 Pages • Essays / Projects • Year: Pre-2021
Context and Problem You are working as a business analyst for Your Market Consultants Australia (“YMCA”), a small Sydney ;based company that specializes in providing statistical consulting services to Australian companies seeking intelligence about their present or potential customers. LifeActive, an owner of several large fitness centres in Sydney, contacts YMCA. You are told that the marketing director at one of LifeActive’s centres, Rachel Sprint, is interested in using market research and statistical analysis to build a group fitness program that meets the needs of their members and management.
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