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8 Pages • Essays / Projects • Year: Pre-2021
The purpose of this report is to use the 200 observations to analysis market position of CCResort in order to help determine how the venture is progressing. The 200 data was collect by the Business Analytics Department from recent CCResort customers. This study is to examine what types of customers have been attracted to CCResort, how long they stay and how much they spend. There are two hypothesis testing will be examine at the end of the report. According to the performance indicator of CCResort, CCResort is interest in how successful they meet their goals, one goal is more than 40% of customers stay for a full week(7 days) and the other goal is on average customer spend $255 per day excess of accommodation costs. A conclusion will be draw at the end of the report as well.
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