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Complete Buyer Behaviour Assignment - Bottled Water
MKTG1050 - Buyer Behaviour
4 Pages • Essays / Projects • Year: Pre-2021
Abstract: In our research, we are going to attempt to find reasoning in why consumers will usually buy more prestigious brands of bottled water over more economically viable brands. With the use of published material, we are going to attempt to discover what possesses people to pay a higher price for what is argued to be the same thing. The results below break down the industry to display what is most commonly bought, and by which demographic. The next phase will be to discover the behaviour within people to purchase more ‘up market’ brands of bottled water.
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