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AMB210 Export Plan
AMB210 - Importing and Exporting
28 Found helpful • 10 Pages • Essays / Projects • Year: Pre-2021
AMB210 export plan - company: skinnyme tea. including the following: 1. Export readiness - Competitive advantage (don’t spend too much time explaining the product – only if this is unique and NO ONE else has it – pretty rare. Describe the features of the product that make it competitive) - Selling a nieche product go into segments – can not sell one product to everybody 2. Market selections - Macro numbers are pretty irrelevant – do not talk about the GDP of the country, too big a number to be relevant. (No CCA – website?) Drill down into your countries middle class and tell them what SEGMENT they fit into. - lots of parts of some countries eg. USA: west coast, east coast (segment geographically) but most likely will be segmented by the end user. - look at policies, and specifics.. ie one child policy – more people to spend money on that child - look at willingness to spend on product like if luxury.. not as simple as china has lots of people and lots of people have lots of babies. 3. Market entry
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