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8 Pages • Essays / Projects • Year: Pre-2021
Social marketing is a concept that seeks to influence the behavior of consumers in the market in favor of an individual and the society. The concept seeks to integrate research, best practices, audience, and theories for healthy competition in the delivery of goods and services to the consumers. This analysis describes the aims of social marketing which include to ensure effective, equitable, efficient and sustainable goods and services to the public. The application of 4 P's market mix strategy is also described in detail.
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